There is a sentence almost every family repeats: things were so much cheaper back then. The cinema ticket that cost a few rupees, the school fees that seemed manageable, the cup of tea that has quietly multiplied in price. We say it with nostalgia, rarely noticing that we are describing one of the most important forces in personal finance. That force is inflation.
Inflation is the slow, steady rise in the cost of things. And its real effect is not on prices alone, but on what your money can buy.
Think of inflation as a quiet tax. No notice arrives, no amount is deducted, yet every year the same rupee buys a little less than before. Over a year or two this is barely felt. Over decades it is enormous. A sum that comfortably covers a need today may cover only a fraction of it in twenty years, simply because the goalposts of cost keep drifting away.
This is why money kept entirely idle, doing nothing, does not merely stand still. In real terms, it slowly shrinks, because its purchasing power is quietly eroding while it sits. Picture one lakh rupees tucked away untouched: the note in the drawer still reads one lakh years later, yet the basket of goods it can fill has quietly grown smaller without anyone noticing the change.
Your money can stay the same number and still lose value; that is inflation at work.
Here is the uncomfortable part. An option can feel completely safe in rupee terms and still lose ground in real terms. If your money grows by a small amount each year while the cost of living rises by more, the number on your statement went up, but what it can actually buy went down. Nominal growth flattered you; real growth tells the truth.
Consider Lata in Anand, who keeps a sum aside for her retirement two decades away. Even if it grows modestly and never falls, she has to ask a harder question: will it buy then what she imagines now? Thinking in real terms, after the bite of rising costs, rather than nominal terms, is what keeps long-horizon plans honest. This is a way of thinking, not a forecast; nobody can predict future inflation or returns, and markets carry risk.
You cannot stop the price of tea from climbing, and you cannot forecast exactly how fast it will. What you can do is stop measuring your future in today’s rupees alone. When you think in real terms, you plan for the world as it will be, not the one you remember, and that single shift quietly protects everything you are working toward.
Hardik Joshi is the Founder of Shrey Wealth (ARN-255332), an AMFI-registered Mutual Fund & SIF Distributor and APMI-registered PMS Distributor (APRN-02027). Shrey Wealth is NOT a SEBI-registered Investment Adviser; views shared here are personal and for educational and awareness purposes only. Mutual fund investments are subject to market risks; read all scheme-related documents carefully. Past performance is not indicative of future results.